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Marketing toolkit
Marketing toolkit










marketing toolkit
  1. Marketing toolkit code#
  2. Marketing toolkit trial#
  3. Marketing toolkit professional#

For example, “increasing ridership” is a goal, while increasing ridership on a certain route from x number of riders to y number of riders per day, is an objective. Objectives are short-term, measurable accomplishments that can lead to realizing a goal. Goals are long-term and are not easily measured. Goals and objectives are related concepts, and both are necessary. Support - building support in the broad community and among community leaders.

Marketing toolkit trial#

  • Ridership - encouraging trial ridership among new customers and continued use among existing riders.
  • Image/Perception - creating a positive and inclusive image of your transit system.
  • Education - educating the population about your services and their benefits.
  • Awareness - letting people know transit exists in your community.
  • Note: one-time use only through an approved third-party vendor.Goals and objectives are the why of the plan – what do you want to accomplish through marketing? Most transit marketing goals and objectives address the factors identified under Why Market Your System: Download the form here for pricing and list selects. Promote your booth to IBIE attendees by renting the email or mailing list. Get the instructions here.Īttend IBIE’s free webinar series about navigating the exhibitor experience and maximizing your ROI. Use this email header and sample text.Ĭustomize a pre-designed IBIE postcard to send to your customers through Modern Postcard.

    marketing toolkit

    Send personalized email invitations to current and prospective customers and invite them to your booth. Order free “Visit us at IBIE” table tents to place at your booth when exhibiting at other industry events or display around your office. Email to place your order. Need a template for your press releases to industry publications? Use our sample release here as a guide to get started. Get tips and tools here for capturing media attention at IBIE. Have your sales team add the IBIE email signature graphics to their email profiles. Be sure to tag us in your posts: and #IBIE2022. Download our tips and sample captions and graphics package. Tap into your social media channels to promote your IBIE participation. Use this tool to customize your own banners including the option to add your logo, booth number and unique discount code. Place these pre-made banner ads on your company’s website and newsletters to promote your presence at IBIE 2022. Visit our logo library and be sure to include the IBIE logo and your booth number in company ads, promotional literature and your email signature. Print this file for a convenient reference asset throughout the year.

    Marketing toolkit professional#

    Utilizing these visual assets will help you to project a strong, coherent and professional image that reflects the. The toolkit provides you with official university colors, logos, templates and branding information.

    Marketing toolkit code#

    To receive your unique code and pURL visit the Exhibitor Console.ĭownload the suggested promotional schedule and checklist. The Marketing Toolkit is a creative resource available to Tennessee Tech faculty, staff and official student organizations. Incentivize customers and prospects to visit your booth by sharing a 20% discount on their registration.












    Marketing toolkit